Technology Videos

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi's motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we shape the key difference that defines Audi.


Engines and drivetrain are signature areas of excellence at Audi. The brand with the four rings has played a crucial pioneering role in a host of technical fields - from engine technologies to transmission technologies to quattro permanent all-wheel drive.

Electrics / Electronics

The electrics/electronics area covers a broad field. It comprises the electrical control elements as well as the assistance and safety systems, multimedia systems and lightning technology. Audi leads the competition in all of these area with innovative solutions.


The sporty character of all Audi models is essentially rooted in their chassis. Sophisticated yet lightweight suspension and steering systems, powerful brakes and highly intelligent electronics together make for a fascinating driving experience.


At Audi, the body is much more than a car's shell; it is a technical highlight and provides the basis for a number of qualities. Lightweight design, precision, stiffness, vehicle dynamics, safety and aerodynamics - the brand with the four rings is far ahead of the competition in all of these areas.

Mobility for the future

Audi is hard at work on mobility for the future, with electrification of the powertrain playing a leading role. The new hybrid and electric vehicles form a strong cornerstone of the brand's strategy for helping shape trends in society and developments in the markets.